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How Do You Define Success?

By: Colin Luz

How do you define success?

As we come to an end of 2017, I am doing my yearly reflection on how I believe the year went for my business and my personal life. Success can have a totally different meaning to each individual. Some people measure their success by the amount of money they make. Some measure success as the amount of good they do for the world. To me, there is one factor driving me and motivating me to become “successful” and it’s as simple as two words. To provide.

Even as a young millennial, I still believe in the old school philosophy that part of becoming a man is learning how to provide for the people you care about. To me, being a man isn’t about power or strength; it’s about being aware of all the lives you affect. Men need to act outwards and take action on the needs of others. Whether it’s your family, friends, employees, or customers; learning how to provide valuable and memorable experiences for them is what makes me happy.

I want to be able to provide for my current family and hopefully someday provide for a future family of mine. I want to be able to provide meaningful moments for them and let them know that they can always fall back on me if they need it. I also want to be able to provide unique and memorable experiences for my friends and be able to take them places and show them a good time that allows them to relax, have fun, and be happy. I want to provide more jobs to college students and military veterans so they can put food (and beer) on the table and a roof over their heads. And lastly, I want to provide value to my community, so that long after I’m gone, people will remember me as someone who built a business the right way and left behind a legacy others can live through for years to come.

There is no finish line to success. The chase and the process IS the success, and I’m going to keep doing everything I can to maximize my ability to provide for others for the rest of my life.

Have a great year in 2018. God bless!